•First pop-up agency in the PR industry (created summer 2008)
•Created Jack + Bill Web site with profiles on MySpace, Craigslist, Facebook and Twitter
•Hosted an open “casting call” to select clients to win free PR representation
•At casting call, photos from iPhones sent directly to a real-time Flickr feed and live blogged
•150 applicants, including celebrities attended the casting call
•Huge blog coverage including the Huffington Post, PR Couture, Fashionista, Smashing Darling, Fashion Indie and more
•Jack + Bill blog received more than 6,000 views; Facebook attracted 214+ friends; YouTube videos viewed 6,150+ times; Twitter drawn 180+ followers and Flickr page viewed 260+ times
•Recipient of PR Week’s 2009 “PR Innovation of
the Year,” 2009 SABRE Award for “PR Agency Initiative,” and 2009 Bulldog Awards for “Best
Use of Social Media Tools” and “PR Innovation
of the Year”
the Year,” 2009 SABRE Award for “PR Agency Initiative,” and 2009 Bulldog Awards for “Best
Use of Social Media Tools” and “PR Innovation
of the Year”
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