분류 전체보기 (95) 썸네일형 리스트형 미국의 긍정적인 여성상 http://blog.daum.net/_blog/BlogTypeView.do?blogid=0VW6d&articleno=60#ajax_history_home 미국 광고와 영상으로 보는 긍정적 여성상 UN Voices Campaign - Talking Posters July 06, 2008 UN Voices Campaign - Talking Posters source: Positive Communication / http://marcomblog.web-log.nl/ As a (non-profit) fundraiser, I'm always looking for ways to build awareness. Innovative ways do have my preference: they often provide an effective way to reach new (younger) audiences, strengthened by free publicity. The campaign below is really a beauty (click on the picture for t.. Donated Guitars Provide Musical Tonic for the Troops March 20, 2011 Donated Guitars Provide Musical Tonic for the Troops Data: http://philanthropy.com/article/Donated-Guitars-Provide-Tonic/126782/# Photograph by Sgt. Robert Persch A soldier stationed in Afghanistan momentarily trades his rifle for a guitar donated by a charity. By Nicole Lewis Robin A. Weber, who owns a high-end guitar business in Nashville, received an e-mail message in July 2009.. 80+ Beautiful Street Crimes done by BANKSY Asked about his technique, Banksy said: “I use whatever it takes. Sometimes that just means drawing a moustache on a girl’s face on some billboard, sometimes that means sweating for days over an intricate drawing. Efficiency is the key.” Oh, wait! Maybe we should start by explaining who the heck is Banksy first of all? Who is Banksy? Banksy is a quasi-anonymous English graffiti artist. According.. GILLETTE “THE BEST GAME FACE A MAN CAN GET” •Celebrated Gillette’s return to Super Bowl advertising after a 10-year absence with a “Best Game Face A Man Can Get” contest and online initiative in conjunction with Sports Illustrated [SI] •Program included: local “Game Face” challenges with NFL legend Steve Young as media spokesperson; “Game Face” grooming lounge at the SI Super Bowl party; and “Game Face” Web site, all intended to strengthe.. ABSOLUT® RECOGNIZE THE MOMENT •Launched Absolut’s Recognize the Moment, the first responsible drinking campaign to focus on behavior change through self-efficacy versus ‘finger shaking’ –Interactive website arms consumers with information to make responsible decisions –Man on the street videos interviewing consumers at bar describing how they recognize the moment –Resources to help consumers - mobile app to send reminder SMS.. [social media] GILLETTE FUSION BODY SHAVING VIDEOS •Encouraged guys to join the conversation about male Body Shaving via a series of “How To” videos housed on www.Gillette.com/bodyshaving and seeded virally. •Content designed to educate consumers on how to use product, rather than hard sell directly encouraging consumption of product. •Over 2.5 million video views – 1.4 million video views on YouTube •million “traditional” media impressions •449.. HP & ECLECTIC METHOD REMIX THE PRINTER To launch the world’s first web-connected home printer, PN identified social media partners to create a compelling cross-channel media event that would engage top-tier influencers and generate online consumer buzz at launch Partnered with Current TV studios in San Francisco to host a digital news conference and online Twitter discussion Attendees and webcast viewers were able to blog, tweet thei.. 이전 1 ··· 7 8 9 10 11 12 다음
